Why Stage?

Q.  What is Home Staging?

A. “Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want. (1)”

This is one of the best explanations of Home Staging, and what I think is most important,    is the distinction, once a home is going to be sold, into the transformation back into a house, a valuable product or commodity.  If you were prepping yourself for a important photograph, you want to look your absolute best.  The online images of a property is what 90% of buyers see, before actually scheduling a showing, or driving by to view the house; staging showcases the property’s best assets.

B.  David Tufts, CEO and founder of Coldwell Banker The Condo Store, said home staging is the individual seller’s approach to a model home.  “Developers have been staging model homes for years,” he said. “We know from selling condominiums that models sell homes.” (2)

Right?  If you are selling homes, creating the ideal lifestyle that a home could create, it makes sense that that the model home displays that lifestyle.  Few people fall in love with a home based on a floorplan.


(1) Tamara Holmes, “Home Staging key to selling”, BankRate.com, Real Estate Guide              (2) Sara Gleim, “Setting the Stage for a sale”,  The Atlantic Business Chronicle

 Home Staging Don’ts

  1. Don’t take staging personally.  Staging has nothing to do with your personal taste.  You could have some of the best decorated spaces, ever, and you would probably still need staging.  Great decorating is about layering interesting furniture, rugs, objects, and art to display the owners personality; Staging is about streamlining the furniture, rugs, objects and art to showcase the room and it’s purpose.
  2. Don’t assume that “decluttered” is Staged.  Staging is about streamlining, and neutralizing a space, and then creating settings that appeals to the homes target market.  Staging is part Art and Science.
  3. Don’t assume you can stage your own home, because you know the space.  I don’t assume that I can cut my own hair, even though I have lived with it longer than anyone else.  And I certainly wouldn’t take the opportunity of a Vogue cover shoot, to attempt.  A house’s listing photos are it’s first impression (90% of time, the buyers introduction to a property is online), it’s it important that you make sure your property stands out? In a good way?                                                                                                                                                                                                                   


Escher Staging and Redesign
email: a@escherhome.com
phone: 609 937 0479

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